{"id":426,"date":"2020-05-11T09:58:11","date_gmt":"2020-05-11T09:58:11","guid":{"rendered":"https:\/\/expertprundhwmcommunic.live-website.com\/?p=426"},"modified":"2023-03-09T10:54:21","modified_gmt":"2023-03-09T10:54:21","slug":"cycle-england","status":"publish","type":"post","link":"https:\/\/expertpr.de\/gb\/cycle-england","title":{"rendered":"Cycle England"},"content":{"rendered":"\n<p><em>Welcome to Yorkshire, the tourist office of UK&#8217;s largest county, has launched the Cycle England project in cooperation with the neighboring county Lincolnshire. A network of restructured cycle paths is designed to boost cycling tourism in both regions.<\/em><\/p>\n\n\n\n<section id=\"tf-stat-1834\" class=\"statistics \"  data-sp=\"10\" ><div class=\"statistics-inner\"><div class=\"stat\"  data-count=\"24812\" data-orignal_count=\"24812\"><span class=\"fa fa-facebook-square\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">Facebook reach<\/span><\/div><div class=\"stat\"  data-count=\"6\" data-orignal_count=\"6\"><span class=\"fa fa-bicycle\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">Press Visits<\/span><\/div><div class=\"stat\"  data-count=\"7319500\" data-orignal_count=\"7319500\"><span class=\"fa fa-users\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">Reader Contacts<\/span><\/div><\/div><\/section>\n\n\n\n<p><strong>The Challenge<\/strong><\/p>\n\n\n\n<p>Marketing the new tourism project focusing on cycling tourism in the counties of Lincolnshire and Yorkshire. The main focus of the activities was on B2C activities with additional support from the German travel trade. The project was marketed for eight months.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our Approach<\/strong><\/p>\n\n\n\n<p>In addition to targeted PR work consisting of individual press trips, the publication of press releases and the establishment of a social media presence on Facebook, we promoted Cycle England in target group-relevant consumer media with a few targeted marketing measures, as well as the travel trade with industry newsletters and an online training about the new project.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Success &amp; Numbers<\/strong><\/p>\n\n\n\n<p>Organisation of a total of six individual press trips for target group-related media, including Frankfurter Allgemeine Sonntagszeitung as well as the magazines Cycle and Radwelt. In total, we achieved a total reach of over 7.3 million readers with all publications.<\/p>\n\n\n\n<div class=\"strong-view strong-view-id-8 modern wpmtst-modern\" data-count=\"1\"><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-1843\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div   class=\"wpmtst-testimonial-content  testimonial-content\"><p>Everything was perfect. Thank you so much, for the great support. Everything worked according to plan \u2013 thanks a million for organising it all! You are the best.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Britta von Lucke, NDR Nordseereport<\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Everything was perfect. Thank you so much, for the great support. Everything worked according to plan \u2013 thanks a million for organising it all!&hellip;","protected":false},"author":3,"featured_media":818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"gb","enabled_languages":["de","gb"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"gb":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":14,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":1928,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/426\/revisions\/1928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/media\/818"}],"wp:attachment":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}