{"id":432,"date":"2020-05-11T09:53:00","date_gmt":"2020-05-11T09:53:00","guid":{"rendered":"https:\/\/expertprundhwmcommunic.live-website.com\/?p=432"},"modified":"2023-02-06T10:13:06","modified_gmt":"2023-02-06T10:13:06","slug":"englands-coast","status":"publish","type":"post","link":"https:\/\/expertpr.de\/gb\/englands-coast","title":{"rendered":"England&#8217;s Coast"},"content":{"rendered":"\n<p><em><em>The \u201cEngland\u2019s Coast\u201d project is a new initiative by the National Coastal Tourism Academy to promote some of the most beautiful coastlines in England with their rich culture and fabulous landscapes to the German market.<\/em><\/em><\/p>\n\n\n\n<section id=\"tf-stat-1835\" class=\"statistics \"  data-sp=\"10\" ><div class=\"statistics-inner\"><div class=\"stat\"  data-count=\"19\" data-orignal_count=\"19\"><span class=\"fa fa-child\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">Press Visits<\/span><\/div><div class=\"stat\"  data-count=\"3\" data-orignal_count=\"3\"><span class=\"fa fa-television\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">TV Reports<\/span><\/div><div class=\"stat\"  data-count=\"400644\" data-orignal_count=\"400644\"><span class=\"fa fa-eye\"><\/span><span class=\"number\" ><\/span><span class=\"count-title\">Ad Impressions<\/span><\/div><\/div><\/section>\n\n\n\n<p><strong>The Challenge<\/strong><\/p>\n\n\n\n<p>In a campaign that was scheduled for just a few months, the six coastal regions included in the project were targeted to be promoted on the German market in order to increase the number of visitors from Germany. Another main goal of the campaign was to support German tour operators in expanding their England programmes to include the designated coastal regions.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our Approach<\/strong><\/p>\n\n\n\n<p>Development and implementation of an extensive PR and cross channel marketing campaign for the German market. In addition to establishing a social media presence we initiated, planned and carried out 19 press trips including two TV shoots for NDR in just a few months, implemented a content video ad campaign and developed and introduced an online training for the travel trade.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<iframe loading=\"lazy\" width=\"560\" height=\"370\" src=\"https:\/\/www.ardmediathek.de\/ndr\/video\/nordseereport\/nordseereport-spezial-fruehling-am-meer\/ndr-fernsehen\/Y3JpZDovL25kci5kZS83ZDhiZTA2Yy04ZmJhLTQ5ZmEtOTBmNi01ZGNmZjkwZWQ3ODA\/\" frameborder=\"0\"><\/iframe>\n<\/center>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Success &#038; Numbers<\/strong><\/p>\n\n\n\n<p>Three TV reports, including a 60-minute North Sea Report Special on NDR, on Bavarian television and nationally, reached over two million television viewers alone. In addition to various publications and reports in print media, including in the national newspaper BILD, we initiated a 50-minute radio report in the WDR and supported the author of the book project \u201cAgatha Christie in Greenway House\u201d, published in March 2020 by Wagenbach Verlag, during his research. Overall, the campaign generated a return on investment of 1:160 euros.<\/p>\n\n\n\n<div class=\"strong-view strong-view-id-10 modern wpmtst-modern\" data-count=\"1\"><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-941\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div   class=\"wpmtst-testimonial-content  testimonial-content\"><p>It\u2019s so impressive to see the whole round-up and plenty of coverage, thanks so much for all your work.<br \/>\nIt\u2019s certainly an impressive ROI, if I had my way I\u2019d put all my money in PR!!<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Sheron Crossman, Marketing and Communications Manager<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/www.englandscoast.com\" target=\"_blank\">National Coastal Tourism Academy<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"It\u2019s so impressive to see the whole round-up and plenty of coverage, thanks so much for all your work.\nIt\u2019s certainly an impressive ROI, if I had m&hellip;","protected":false},"author":3,"featured_media":420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"gb","enabled_languages":["de","gb"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"gb":{"title":false,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":25,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":2248,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/posts\/432\/revisions\/2248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertpr.de\/gb\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}