Cycle England

Welcome to Yorkshire, the tourist office of UK’s largest county, has launched the Cycle England project in cooperation with the neighboring county Lincolnshire. A network of restructured cycle paths is designed to boost cycling tourism in both regions.

Facebook reach
Press Visits
Reader Contacts

The Challenge

Marketing the new tourism project focusing on cycling tourism in the counties of Lincolnshire and Yorkshire. The main focus of the activities was on B2C activities with additional support from the German travel trade. The project was marketed for eight months.

Our Approach

In addition to targeted PR work consisting of individual press trips, the publication of press releases and the establishment of a social media presence on Facebook, we promoted Cycle England in target group-relevant consumer media with a few targeted marketing measures, as well as the travel trade with industry newsletters and an online training about the new project.

Success & Numbers

Organisation of a total of six individual press trips for target group-related media, including Frankfurter Allgemeine Sonntagszeitung as well as the magazines Cycle and Radwelt. In total, we achieved a total reach of over 7.3 million readers with all publications.

Everything was perfect. Thank you so much, for the great support. Everything worked according to plan – thanks a million for organising it all! You are the best.

Britta von Lucke, NDR Nordseereport