Tourismus PR, Trade und Marketing-Agentur | expertPR & HWM
 

Leistungen

Public Relations

What inspires people to buy new products, ask for support of a service provider or explore places they have never been to before? From our experience, the majority of ideas and holiday plans are born in the routines of daily life – when reading your favourite newspaper, checking social media channels or turning on your TV or radio.

This is why – for the past decades – we have told our clients’ stories, put their best ideas, principles and motives into words and thus made sure that their passion got passed along to the right target group – their future happy customers.

We make brands visible and put destinations on the tourism map.

Our support for you includes:

… Organisation and escort of press and influencer visits
… Research, editing and mailing of press releases
… Preparation of editorial plans
… Organisation and supervision of PR events, press conferences, etc. 
… Building and maintaining of individual media pools for our clients

Trade Representation

We support tour operators – market leaders as well as highly specialised niche operators – who want to add a new tourism service or destination to their programme, using our knowledge of destinations and brands. We make sure their teams get to know the brands, products and the countries they are selling and that the industry gets great impressions of our clients and their businesses at trade events such as ITB Berlin.

It is our passion to pass along our love for travelling.

Our support for you includes:

Organisation and supervision of trade events and trade show participations …
Conception and presentation of trainings and webinars …
Initiation and handling of cooperations with well-known brands …
Creation and conduction of trade marketing activities …
Research and creation of trade and business newsletters …
Building and maintaining of individual contact pools for our clients …

Marketing

From the first planning session of a new strategy to the last sentence of a feature story in print or online advertorials: We guide the marketing and advertising campaigns of our clients from start to finish.

We keep an eye on brand strategies as well as on the requirements of the German-speaking markets. We make sure we find the right channels for the target groups and audiences and we never loose sight of the full picture of a campaign.

We create an ideal setting for your ideas.

Our support for you includes:

… Development and creation of print, online, TV, radio, and cross-channel campaigns
… Media planning and buying
… Content & storytelling marketing
… Conception, organisation and evaluation of social media marketing campaigns
… Support with international marketing campaigns with the help of our large network

Are you currently looking for a creative partner to support your projects?